Television Pioneers -- The Story of Murdoch and Sky Television

Author: Matthew Horsman [USA]
Publisher:
Publish Date: 2000-10-01
Features: The role and influence of television on people's lives, work, memory, and thoughts have been increasing day by day, to the extent that it is called the "Fourth Estate." As a result, the competition among television stations has become unprecedented. This book takes Sky Two, a pay television network controlled by media mogul Rupert Murdoch, as its main focus, revealing the secrets behind its rapid rise, analyzing the competitive strategies between Sky Two and the BBC and Independent Television, disclosing Rupert Murdoch's efforts to invest heavily in developing internationally leading communication technologies, and demonstrating his superior business strategy. It is widely rumored that Rupert Murdoch is planning a major foray into the Asian media market. Therefore, this book provides valuable insights for domestic media to learn from his business strategies and develop innovative response mechanisms.