Introduction to Corporate Competitive Intelligence

Author: Li Guoqiu
Publisher:
Publish Date: 2006-06-01
Features: This textbook provides a detailed introduction and analysis of the concepts, theories, and methods of corporate competitive intelligence. The book is divided into 7 chapters, offering a comprehensive overview of issues related to corporate competitive intelligence, including environmental monitoring, market early warning, technology tracking, competitor analysis, strategy formulation, the construction of competitive intelligence systems, and the protection of trade secrets.