Physical Culture Studies

Author: Yi Jiandong
Publisher:
Publish Date: 2006-06-01
Features: The book aims to construct a relatively reasonable framework for the study of sports culture, based on general cultural theories and methods, to explore the cultural significance of sports, and investigate the causes, mechanisms, and meanings of the emergence, development, and prosperity of sports culture. It explains the structure and function, types and models, comparison and exchange, conflict and transformation of sports culture. Additionally, it examines the traditional and modern aspects of sports culture, as well as the integration and globalization of sports culture in the contemporary world from a cultural perspective. Sports itself is a form of culture! Many internationally renowned figures have expressed this view, with former South African President Nelson Mandela, whose decisive role in dismantling apartheid in South Africa, stating, "Sports have the power to change the world," leaving many in the sports industry deeply contemplative. Former International Olympic Committee President Juan Antonio Samaranch believed that "among the five universal languages of the world—money, politics, art, love, and sports—sports are particularly captivating," inspiring countless individuals in the sports community. Indeed, sports culture is exceptionally fascinating due to its operability, universality, grand scale, imposing presence, and strong influence. The vast majority of people in the sports industry have a natural advantage and an inescapable responsibility to master and promote sports culture.