Essentials of Small Business Management and Entrepreneurship - (4th Edition)

Author: Qizimer
Publisher:
Publish Date: 2006-04-01
Features: The book summarizes common methods and frequently encountered problems in small business management, presenting them clearly in tables and other formats, such as "15 Steps to Buying the Right Company for Your Business," "12 Myths of E-commerce," and "5 Cash Management Roles of Entrepreneurs." It is concise and practical. While providing a detailed account of small business management, Chapter 2, "Entrepreneurial Thinking: From Idea to Reality," explains the creative process by which entrepreneurs generate business ideas and identify business opportunities. The "You as a Consultant" feature in the main text enables students to apply what they have learned. Based on real-world company scenarios, it sets specific situations and related questions, guiding readers to focus on key factors and sparking lively classroom discussions. The book covers all important topics in small business management and entrepreneurship, primarily discussing the theoretical essence of entrepreneurship and the challenges posed by reality to theory, how to construct a business plan from strategic, marketing, financial, and other perspectives, and how to establish competitive advantages. Through numerous detailed cases and practical exercises, the book presents the real face of small business entrepreneurship and management in a logical and systematic manner. This book is suitable for MBA courses such as "Small Business Management," "Entrepreneurship," "Entrepreneurial Management," and other related courses, as well as individuals who wish to start their own businesses or learn about small business management.