Graphic Design in the UK

Author: (English) Lawrence King
Publishing Company: Translated by Xie Dongmei / Country: United Kingdom
Publishing House:
Publishing Time: 2003-08-01
Features: The new generation of graphic design innovators in the UK has emerged; their work is winning global acclaim and applause, attracting an increasing number of clients internationally. This book collects the works of emerging design talents across the UK, guiding you through the coolest creations in the UK's graphic design scene. As a compendium, it showcases exciting works by young designers active in various fields of graphic communication design, such as web design, identity systems, print, poster design, layout design, advertising, film and animation. It includes both commercial projects and experimental initiatives. Beyond introducing established industry figures and design groups that have become benchmarks for others, such as Impact, Chris Cunningham, Digit, Tom Hinton Studio, Small Measurements, and Chanoara, the book also discovers the next generation of graphic design geniuses among newcomers. Students and designers studying or working in graphic design should all read this book, and those already utilizing UK graphic design will also find it highly beneficial. Today, they represent the majority and dominate a new mainstream style distinct from the past, perhaps reflecting the growing confidence of designers. The tribe culture of the 1980s has been completely abandoned by the new generation, and today's designers no longer need to distinguish themselves by belonging to a camp or following a master. While stars will still emerge in this era, does it signify the end of designism?