Just Left Marketing

Author: Christopher Lock
Publisher:
Publish Date: 2006-07-01
Features: This book outlines the profound transformation of the market, demanding a shift to a completely different marketing model. It reconnects marketing with the market and provides an in-depth discussion of micro-markets, media, and marketing techniques in the digital age, particularly. Marketing is primarily promoted through advertising channels such as radio, television, and newspapers. This book will tell you: In the digital age, what methods will be used to promote marketing! In the digital age, the mass marketing model has become outdated, replaced by more micro-markets, media, and marketing techniques. In this new era, new media and communication methods will give rise to new cultures and an era spirit. This spirit differs from the uniform, impersonal approach of industrial society, as it emphasizes individual subjective inner feelings.