Strategic Management - Achieving Competitive Advantage

Author: Arthur A. Thompson (USA), John E. Gamble, A.J. Strickland III
Publisher:
Publish Date: 2006-07-01
Features: This book focuses on the topic of how to gain competitive advantage and is divided into four parts for discussion: Introduction; Core Concepts and Analytical Tools; Strategy Formulation; Strategy Execution. Compared to other strategic management textbooks that contain too many details and cover a wide range of topics, this book is more concise, vivid, and easier for readers to grasp. It presents more compelling and relevant arguments, offering greater guidance to readers. This book can serve as a textbook for senior undergraduate students, graduate students, MBA, and EMBA students in universities, as well as a reference for in-service training of business management personnel.