Front Desk Service and Management

Author: Zheng Hongbo
Publisher:
Publish Date: 2006-06-01
Features: The book is divided into 8 chapters, covering the following content: Overview of Front Office Organization and Management, Front Office Reservation and Reception Service and Management, Series Services and Management of the Front Office, Public Relations and Room Sales Management of the Front Office, Business Management of the Front Office, Application of Modern Technology in the Front Office, Human Resource Management of the Front Office, and an Overview of Hotel Services and Management at Home and Abroad. Each chapter and section is preceded by famous quotes from renowned individuals. At the end of each chapter, (typical cases) and (reading materials) are provided, along with various types of exercises. The exercises cover three levels of content:
1. Basic Knowledge Test Questions: Designed to assess students' mastery of fundamental theories and knowledge.
2. Basic Skill Training Questions: Aimed at evaluating students' ability to apply basic theories to analytical thinking.
3. Social Practice Questions: Require students to engage with enterprises, understand real-world problems, cultivate their habit of caring about society, and test their ability to solve practical issues using theoretical knowledge. These exercises not only facilitate teaching but also broaden students' knowledge. The book has a rigorous structure, profound narration, appropriate examples, and a strong connection between theory and practice.