Sports Marketing

Author: Zhang Guimin
Publisher:
Publish Date: 2006-06-01
Features: This book is part of the Fudan University Press Series on Sports Economics and Management. The entire book includes: Chapter 1: Introduction, Chapter 2: Sports Marketing Environment, Chapter 3: Analysis of Sports Consumption Behavior, Chapter 4: Sports Market Competition Strategies, Chapter 5: Sports Marketing Research and Market Forecasting, Chapter 6: Sports Marketing Planning, Chapter 7: Target Market Positioning in Sports Marketing, Chapter 8: Sports Marketing Mix Strategies, Chapter 9: Fitness, Recreation, and Leisure Markets, Chapter 10: Sports Competition and Performance Markets, Chapter 11: Sports Equipment and Apparel Markets, Chapter 12: Sports Sponsorship Marketing, Chapter 13: Sports Tourism Markets, etc. Each chapter is followed by cases and review questions, making it very practical for students to broaden their horizons and master real-world examples. It is a sports economics and management textbook with fresh content and innovative concepts, suitable for use in universities and colleges for sports economics and management majors, social sports majors, and sports MBA programs. It is also suitable for training and on-the-job training for cadres at all levels.