Business etiquette

Author: Wu Xinhong
Publisher:
Publish Date: 2006-07-01
Features: This book systematically elaborates on the relevant theories and practical application methods of business etiquette. Part one explains the meaning, development, and characteristics of etiquette, while the second part discusses the etiquette business personnel should possess from a professional perspective, including meeting etiquette, communication etiquette, and gift etiquette. The final part covers the reception etiquette for international or formal occasions when hosting banquets or gatherings. The book is well-structured, rich in case studies, and highly practical, making it easy for students to practice and master. It is suitable for students majoring in marketing, e-commerce, international business, accounting, and other related fields in vocational colleges and polytechnic universities. It can also serve as a training textbook for various enterprises and companies.