International Cultural Management

Author: Feng Yiqian
Publisher:
Publish Date: 2006-05-01
Features: This book strives to be guided by Marxism, Mao Zedong Thought, Deng Xiaoping Theory, and the Important Thought of the Three Represents, taking foreign-related cultural practices as its foundation, drawing on the achievements of foreign cultural management, and upholding the people-centered philosophy of cultural management. The book is divided into two main parts: The general part includes the research object, development trends, basic principles, main characteristics, and policies of foreign-related cultural management; the laws, characteristics, and strategic measures of foreign-related cultural market management and industrial management. The specific part covers global network cultural management, international film cultural management, international sports cultural management, international tourism cultural management, and foreign affairs cultural management. This book is suitable for personnel in public affairs departments, cultural management departments, and corporate administrative departments for study. It can also serve as teaching, training materials, and reference books for public management majors and related fields.