Selection and Analysis of Cases in the World Cultural Industry

Author: Tang Liping
Publisher:
Publish Date: 2006-06-01
Features: The United States implements a highly commercialized and market-oriented cultural production system, making its cultural industry dominant globally. To this day, the U.S. has no formal official cultural policy document, nor does it have a dedicated cultural department in its administrative structure, as other governments do. The U.S. federal institutions have long adhered to a cultural policy of "non-action, non-regulation." However, the fact that the U.S. is a major cultural industry country is undeniable.
I. Overview of the U.S. Cultural Industry
In recent years, the total operating revenue of the U.S. cultural industry has reached tens of billions of U.S. dollars. In 2001, the U.S. produced over 50,000 types of books (excluding textbooks) annually, with sales of $25.38 billion; there were over 11,000 types of periodicals; more than 130 large newspaper groups, with over 1,480 English-language newspapers; over 12,000 radio stations (including 5,000 commercial FM stations); nearly 14,000 television stations, of which over 1,300 were commercial (900 belonging to the three major television networks), and 12,500 cable television stations. In 1996, television advertising revenue first exceeded newspaper revenue, reaching $42.5 billion. The box office revenue of U.S. films in 2000 was $7.7 billion. In terms of internet transactions, in 2002, the U.S. accounted for 64% of the global total of $333 billion in online transactions. In the audio-visual products sector, U.S. music products held a share of over one-third of the global music market, with overseas annual sales reaching $60 billion. Audio-visual product exports ranked second only to the aviation and food industries. In the video game industry, U.S. game production in 2002 accounted for 40% of the global total. It should be noted that these statistics do not include the tourism industry, which is the third-largest retail industry in the U.S., nor does it include the education and exhibition industries. ① The number of people employed in the cultural arts and related industries exceeds 17 million. Each year, approximately $10 billion circulates in the cultural industry in New York City, generating an economic impact second only to Wall Street. The rapid development of the cultural industry, often referred to as the "smokeless industry" or the "face industry," and the value it has created in the U.S. are staggering. In that year, Titanic grossed over $1 billion at the box office; the U.S. international magazine Reader's Digest had an annual revenue of $2.5 billion; the world-class multinational Disney not only acquired ABC American Broadcasting Company for $19 billion but also consistently ranked among the top 10 in the world's 500 largest companies in terms of industry scale and profitability in recent years.
II. Overview of the U.S. Cultural Industry Industry Development
(1) Performing Arts
Statistics show that the non-profit cultural and artistic industries in the U.S. directly or indirectly drive an economic benefit of $36.9 billion annually and provide 1.3 million jobs. Except for a small number of groups like Broadway music troupes, which are commercial entities, the cultural and artistic industry in the U.S. is mostly non-profit. The performing arts industry in the U.S. is primarily divided into performing arts and art museums. , Performing Arts. In the U.S. performing arts market, performances are mainly formed among three parties: performance management companies, performing groups or individuals, theaters, or performance associations. Performance management companies are a crucial hub in the U.S. performing arts market.