Basic Design Volume - Modern Design School (I)

Author: Lu Hongyang, Li Mingwei (Editor-in-Chief)
Publisher:
Publish Date: 2005-08-01
Features: This is a modern design school in print, truly living up to its name. In the contemporary art knowledge system, design art aligns with economic development and globalization trends, making it one of the fastest-evolving disciplines. Once upon a time, academic teaching prided itself on manual skills and traditional heritage, with cube composition and transformed graffiti as the latest trends. Now, with the integration of computer technology, design art has been profoundly influenced, and its knowledge system has also undergone changes. These changes are truly reflected in this series of books, Modern Design School. The editors have disseminated the teaching system and curriculum of the Central Academy of Arts & Design, a prestigious art institution with over 80 years of history, through this publishing medium. The book uses numerous illustrations to explain related knowledge, concepts, and techniques in areas such as logo design, packaging design, advertising creative design, book cover design, environmental art design, industrial design, and fashion design. The content is extensive, covering most disciplines of design in China's higher art institutions, with detailed discussions tailored to each subject's characteristics. It is richly illustrated, including professional theory, design techniques, material application, detailed craftsmanship processes, and more. Each chapter concludes with a wealth of outstanding works by renowned domestic and international artists, as well as student creations. For those eager to learn and research more about design knowledge, this book will provide highly academic references and a fundamental learning process.