Here are the 36 keys to opening the blue ocean

Author: Dai Huan
Publisher:
Publish Date: 2006-07-01
Features: Blue Ocean Strategy is a systematic new corporate strategy model. Addressing the current challenges in China's market—where businesses are generally struggling in the red ocean—combined with the government's policy of promoting an innovative society, Blue Ocean Strategy has become a fundamental strategy for Chinese enterprises. Currently, the widely used strategy in enterprises is competitive strategy, which focuses on the battle between companies, ultimately leading to the disastrous consequence of endless price wars. In contrast, the focus of Blue Ocean Strategy is on consumers, proposing to compete differently from competitors and forge new paths, with the core aim of targeting latent demand and new markets. Compared to hard-hitting, primal competitive methods like price competition, Blue Ocean Strategy's value innovation is a strategic approach that is indirect and high-end.
Through meticulous research on Blue Ocean Strategy and a long-term understanding of the realities of Chinese enterprises, the author has identified thirty-six key factors to unlock the Blue Ocean market in China. This includes thirty-six critical points to pay special attention to when implementing Blue Ocean Strategy in China. For each strategic critical point, a vivid and well-known case study of a current Chinese enterprise is analyzed, allowing readers to deepen and refine their understanding of how each critical point is executed in Chinese companies. The Thirty-Six Stratagems is a classic example of Chinese strategic thinking, familiar and widely used by the Chinese people.