Starting from the first step - Make your product marketing interconnected

Author: Wang Qiang
Publisher:
Publish Date: 2006-07-01
Features: Marketing is not a panacea, but without marketing, nothing is possible. Marketing is a crucial step for businesses to sell products and make profits. In the process of marketing, companies often encounter various problems, some of which can be easily solved, while others are more challenging. This book summarizes the key issues businesses should pay attention to in the marketing process—such as pricing, market positioning, and competitive strategy—into eight practical steps. It also provides detailed explanations with successful case studies from over 30 well-known domestic and international companies, including Walmart, Lenovo, and Kodak. This book is a valuable resource for medium and large-sized enterprises to tackle tough marketing challenges.