New Perspectives on the Creative Economy - China's Blue Ocean Storm

Author: Zhou Ziyan
Publisher:
Publish Date: 2006-06-01
Features: Art and science parted ways at the foothills of the mountain, but today, they have reunited at the summit. When creativity takes flight on the wings of the internet, everything solid dissipates. The internet is not just a tool but a thought and a space, and the new creative economy is soaring freely in the "blue ocean."
Creative Economy of the Internet: This book provides a theoretical guide and blue ocean strategy for grassroots entrepreneurship in the new creative economy. Written with an empathetic touch, it transitions from stories to theories, emphasizing the narrative quality and engaging nature of the cases. Careful readers will notice that the case section of this book has a layered, well-structured, and TV commentary-like style, making it an accessible Harvard case-style read for everyone.
What is the new creative economy? It refers to an economic model built on the foundation of information resources, fully utilizing modern network technology, primarily employing human spiritual creativity and individual skills as production factors, and enhancing value through digital and networked production methods, thereby driving organizational transformation and institutional innovation. It includes activities that leverage information networks to elevate traditional creative industries and increase the creative value-added of traditional industries.