Harvard Marketing Decision Analysis and Classic Cases

Author: Pan Helin, Editor-in-Chief
Publisher:
Publish Date: 2006-06-01
Features: The Harvard EMBA Decision Analysis and Classic Cases '9' series compiles outstanding works published in the Harvard Business Review since the 1980s, as well as classic decisions frequently cited by the public. Based on classic decision cases from the Harvard Business School, the series provides guidance and analysis on the specific decision philosophies and techniques, aiming to demonstrate that management is decision-making and that decision-making permeates the entire management process. The Harvard EMBA Decision Analysis and Classic Cases series consists of 5 books, each focusing on and elaborating on a single decision. It systematically explores decision philosophies and techniques in corporate strategic management, marketing, brand management, crisis management, and performance management. The purpose of the series is to strengthen managers' personal independent decision-making skills and their ability to derive decision-making concepts and approaches from examples. Each book offers 50 vivid case studies, each deeply analyzing the essence of the case from four aspects: decision background, decision analysis, decision action, and decision evaluation. This allows readers to experience global business intelligence and Harvard decision-making philosophy, thereby understanding the true essence of decision-making. This series serves as a decision reference guide for business professionals, senior marketing managers, government officials, marketing instructors, and MBA students; it is also a decision-making Bible for those preparing for . This book compiles marketing case studies written by renowned professors from the Harvard Business School, including Kotler and John Quincy. It also incorporates the current status of major enterprises, the perspectives of Chinese enterprises, and the understanding, practice, and needs of individuals interested in Harvard case studies regarding marketing decision-making. The series provides guidance and analysis on specific decision philosophies and techniques, aiming to demonstrate that management is decision-making and that decision-making permeates the entire management process. The chapters are organized according to the categories of Harvard marketing decision cases, with themes divided based on modern marketing theory frameworks. Each chapter's case structure includes decision background, decision analysis, decision action, and an evaluation of the decision case, allowing readers to experience global business wisdom and Harvard decision-making philosophy, thereby understanding the true essence of decision-making. Given the growing global emphasis on decision-making philosophies and procedures, combined with the authority, foresight, innovation, adaptability, and practical guidance of Harvard Business School decision cases, the extensive information provided meets the diverse needs of entrepreneurs, MBA learners, educators, and practitioners regarding knowledge (research, intelligence), strategy (strategic planning, decision-making strategies), and action (selecting goals and action methods). It stands as an essential read for business professionals. This book serves as a decision reference guide for business professionals, senior marketing managers, government officials, marketing instructors, and MBA students; it is also a decision-making Bible for those preparing for .