Market research and forecasting

Author: Li Shijie
Publisher:
Publish Date: 2005-09-01
Features: This book is divided into two parts and 11 chapters. The first part, "Market Research," introduces the general principles, basic procedures, and methods of market research, including 7 chapters such as General Introduction, Overview of Market Research, and Content of Market Research. The second part, "Market Forecasting," introduces the general principles, basic procedures, and methods of market forecasting, including 4 chapters such as Overview of Market Forecasting, Judgmental Forecasting, Time Series Observation Method, and Regression Analysis Forecasting Method.