Market research and forecasting

Author: Lin Genxiang
Publisher:
Publish Date: 2005-09-01
Features: This book systematically and comprehensively elaborates on the basic theories and methods of market research and forecasting. The content includes: the basic concepts, technical requirements, and interrelationships of market research and market forecasting; the content, classification, principles, steps, and various research techniques of market research; various qualitative forecasting methods and quantitative forecasting methods, etc.