Introduction to Tourism Studies - (Tsinghua University Edition. Higher Education Institutions)

Author: Li Zhaorong
Publisher:
Publish Date: 2006-07-01
Features: This book is one of the series of supporting teaching materials for the educational reform project of the Tourism Management program under the Ministry of Education. It incorporates the latest research findings in tourism studies, summarizes the experience of China's tourism industry development and the scientific and effective methods of tourism operations, and comprehensively and systematically elaborates on the basic theories, contents, and methods of tourism. The writing is both profound and accessible, focusing on the frontier and systematic nature of the subject matter while highlighting the practicality of the teaching content. The book consists of 12 chapters, covering main topics such as the emergence and development of tourism, the concept of tourism, tourists and the tourism industry, tourism behavior, tourism resources, tourism markets, tourism products, tourism environments, the impacts of tourism, sustainable tourism development, the development of the global tourism industry, and the development of China's tourism industry.
This book can serve as a teaching material for tourism-related majors in higher education institutions and also as a guide for tourism industry professionals. For tourism administrative personnel, it is also a very practical reference book.
The book includes twelve chapters, namely: Introduction, The Emergence and Development of Tourism, Tourism and Tourists, the Tourism Industry, Tourism Markets, Tourism Environments, etc.