Author: Paul Gumbel
Publisher:
Publish Date: 2006-06-01
Features: This book collects a large number of innovative marketing ideas, helping companies develop more effective marketing plans. To meet customer needs, marketers must also transition from selling products and services to promoting solutions. This book provides insights and references for business managers and marketers to broaden their thinking and transform marketing models.
IBM Marketing Revolution: Global Leading Companies Teach You to Create a Blue Ocean of Marketing
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