Managerial Economics (4th Edition)

Author: Tsinghua University Press
Publisher:
Publish Date: 2006-07-01
Features: Managerial economics refers to the application of analytical tools from economics and decision science to study how businesses make optimal management decisions under the constraints they face. This book is a textbook specifically prepared for managerial economics courses. Its structure and covered topics follow traditional teaching methods while also expanding in many new aspects, reflecting the latest trends in modern management tools and methods. The distinctive features of this book include: covering practical management decisions and all the topics of other managerial economics courses. Therefore, it provides great flexibility for teachers in selecting course content. It can be learned and read by both those with and without calculus knowledge. The book is built on a solid theoretical foundation. It is suitable for managerial economics courses for MBA, EMBA, senior undergraduate, and graduate students.