Fundamentals of Tourism Psychology

Author: Li Xin
Publisher:
Publish Date: 2006-07-01
Features: This book elaborates on the basic principles, methods, and practical applications of tourism psychology. The book consists of 14 chapters, discussing and exploring tourism experiences such as tourists' perception, learning, needs and motivations, attitudes, and various service-related psychological aspects in the tourism industry from the perspectives of both tourism consumers and tourism service workers.