Strategic alliance

Author: Pierre Duchatelet
Publisher:
Publish Date: 2006-06-01
Features: This book is divided into eleven chapters. The first three chapters are the foundation of the entire book, not only defining the relevant concepts but also summarizing the relevant theories. Chapters 4 to 10 are the core content of the book. Based on classifying strategic alliances according to actual alliance practices, it analyzes the characteristics of each type of strategic alliance one by one and provides corresponding management principles and methods. The final chapter summarizes the evolution of strategic alliances and their impact on...