International Business Basics-[1st Edition](1st Edition)

Author: Michael R. Chinoy
Publisher:
Publish Date: 2006-06-01
Features: International Business Fundamentals is a concise introductory textbook designed for international business courses. The book particularly emphasizes the environment, cultural factors, and other elements of global organizations. The three authors not only possess outstanding academic credentials but also have extensive experience working in both corporate and government sectors, ensuring the book's theoretical depth is backed by significant practical guidance. The book presents recent trade data through clear and accessible charts. Each chapter vividly portrays and discusses contemporary business situations and key events, with a particular focus on the impact of technology. Through the text, we can see the authors' unwavering effort to express complex business concepts in simple, easy-to-understand language and formats. This approach not only engages readers in interactive learning but also equips them with a wealth of current, comprehensive information.