Yao Erdan and His Students - Classic Cases of World-Class Graphic Design Teaching

Author: He Jianping
Publisher:
Publish Date: 2006-03-01
Features: Yao Erfan was born in the US-occupied zone in Germany and currently teaches at the Berlin White Lake University of Art and Design. The Visual Communication Department at this institution does not adopt a single mentor studio system. Therefore, this book focuses on the teaching characteristics of multiple mentors jointly teaching in the department. Yao Erdan graduated from the Düsseldorf University of Art, where he was a student of Joseph Beuys. He has tried many professions: teacher, silk-screen printer, writer, photographer, filmmaker, and politician. He returned to France in 1976 and worked at Grapus until he received national honors. In 1991, he joined NTE. In 1993, he became a professor and head of the Visual Communication Department at the Berlin White Lake University of Art and Design. Shi Gang Yingzi defines design as: 1. Eternity; 2. Revolution; 3. Originality. I would like to recommend her design philosophy to Chinese design classrooms. This triangular concept embodies interpretations of technology, courage, creativity, and cultural heritage in design academia. You may disagree with my claim of elevating design to an academic realm, but the existence of design education itself is an acknowledgment of design academia. Design is a systematic discipline with teachable and learnable history and theory, and it continues to evolve toward countless possibilities. The pillar of academic research is the scientific spirit. Understanding this spirit is akin to designers recognizing that every design is first a job. This way, when you see a three-month crash course in graphic design in the newspaper again, you can’t help but smile knowingly. Hegemann, Yao Erdan, Les, Josel, Mattis, and Vasilevsky professors are undoubtedly outstanding graphic designers of this era. This series of books introduces their understanding of design and their methods of design education. What is most important is that the book also introduces the creations of young designers influenced by them.