New Product Marketing Planning

Author: Qin Qiuli
Publisher:
Publish Date: 2006-06-01
Features: For new products, developing a good marketing plan is crucial to their business success. Marketing is defined as all activities involved in transferring goods and services from producers to consumers. To achieve this, you must determine your consumers through market research and find ways to introduce new products into the market, as this is the key to new product marketing. The purpose of this book is to help you grasp every step in developing a new product marketing plan and uncover the secrets of marketing. The book is divided into eleven chapters, each interconnected, solving all problems systematically and providing a systematic approach for achieving a win-win situation between businesses and consumers. It enables decision-makers to have a systematic and clear understanding of the key control points in the entire new product marketing process.