Corporate Image Design - A Comprehensive Reference for Design Programs in Higher Art Institutions

Author: Zhu Qiying
Publisher:
Publish Date: 2006-06-01
Features: In the design programs of higher art colleges, corporate identity design has been a professional course for over a decade. Its significance lies in cultivating professionals who possess both macro planning and analytical skills, as well as practical operational abilities. For China's design education, corporate identity is a product of foreign influence. As early as the 1950s, with the emergence of new market concepts, marketing became the fundamental basis for business development. Many Western and European companies established their corporate identities through a series of design promotions, including logos, typography, color schemes, packaging, and advertising, to achieve the goal of selling products. This is how corporate identity design got its name. This book is part of the "Teaching Reference Series for Higher Art College Design Programs," covering topics such as the development history of corporate identity, the structure of corporate identity, the transition from concept to strategy, and logo design.