Event Planning

Author: Zhang Zhan, Zhang Yuxi
Publisher:
Publish Date: 2006-06-01
Features: Event planning, creativity is its soul, and hosting is its guarantee. The book "Event Planning" by Zhang Zhan and Mr. Zhang Yuxi reflects their vision as planners, their sense of responsibility, and their dedication in every line. Each compelling case study showcases their wisdom, agile thinking, keen insights, and meticulous hosting skills, vividly demonstrating the power of event planning. The book includes content such as effectively promoting the Chayuan Xingfa brand, the launch of the 2005 Chayuan Xingfa Green Bird Chicken Healthy Consumption Year, and the successful opening of the Lanzhou Jinbaiquan Yongchang Road store during the National Day.