Organizational Behavior

Author: Zhang Yichun
Publisher:
Publish Date: 2006-07-01
Features: This book is divided into 14 chapters, systematically and comprehensively elaborating on the fundamental principles, basic concepts, and research methods of organizational behavior from four aspects: individual behavior, group behavior, organizational behavior, and organizational development. The book has two distinctive features. First, it is closely related to life, citing a large number of cases and allusions from ancient and modern China and the world, making the theories of organizational behavior familiar and vivid. Second, it emphasizes both knowledge delivery and ability cultivation. At the end of each chapter, the book not only includes case analyses but also provides simulation exercises to train readers' self-management skills, management communication skills, management of differences, team management skills, management of ethics, cultural management skills, and management of change. At the same time, to facilitate readers in systematically mastering relevant knowledge, a "Knowledge Structure Diagram for This Chapter" is appended at the end of each chapter. The writing style of the book is both profound and accessible, making it suitable as a textbook for management majors in higher education institutions, as well as for business managers and all levels of users for self-study.