Newly Edited Tourism Marketing Science

Author: Zhao Yi
Publisher:
Publish Date: 2006-07-01
Features: This book is one of the series textbooks for the educational reform project of tourism management majors in the Ministry of Education. Tourism Marketing is a core course for tourism management majors and a compulsory course for students in this field. The book consists of eleven chapters, covering topics such as an overview of tourism marketing, the tourism marketing environment, tourism market research and forecasting, tourism market buying behavior, selection and positioning of target markets, tourism service marketing, tourism destination marketing strategies, tourism hotel marketing strategies, tourism travel agency marketing strategies, tourism scenic area marketing strategies, and tourism marketing event management. The book emphasizes both the systematic nature of marketing theory and the development of the discipline and deepening of tourism management theory, particularly offering unique insights into the marketing strategies and methods for tourism destinations, hotels, travel agencies, and scenic areas. This book is suitable for faculty and students of tourism and marketing majors in various institutions, as well as professionals in the tourism industry, for reference.