Strategic Management - Strategic Management Cases (6th Edition)

Author: Johnson
Publisher:
Publish Date: 2004-01-01
Features: For different stages and topics of strategic management, the author has carefully compiled and selected 37 outstanding cases from the real economy, making this book an indispensable supplementary teaching material for courses using Johnson and' "Strategic Management" (6th Edition) to teach and learn strategic management. This book consists of 37 vivid and real cases, covering 24 different industries: steel, printing, telecommunications, electronics, pharmaceuticals, shipping, internet, automotive, mining, machinery, entertainment, social security, food, petrochemicals, media, banking, building materials, aviation, brewing, retail, publishing, photography, power, and management consulting.