From Excellent to Outstanding

Author: Collins
Publisher:
Publish Date: 2006-07-01
Features: This book is another masterpiece by Collins, the author of the bestseller Good to Great. It outlines the grand blueprint for excellent companies to transcend into greatness. Good to Great revealed the secrets to maintaining excellence, but the companies mentioned in the book were consistently outstanding from the beginning. How can mediocre companies achieve the leap from excellence to greatness? Do all great companies possess a so-called special "genius"? Are development bottlenecks truly insurmountable? To address this question, Collins and his research team spent five years reading and systematically organizing 6,000 articles, recording over 2,000 pages of interview content, creating 384 gigabytes of computer data, and collecting all articles from 28 companies over the past 50 years—or even longer—for extensive qualitative and quantitative analysis. They arrived at astonishing and inspiring answers on how to transform companies from excellence to greatness. Collins found that a company's transition from excellence to greatness has nothing to do with whether it is in line with trends in its industry. In fact, even a traditional industry company, even if it starts out obscure, can achieve greatness. Collins proposed a set of principles: "As long as they are adopted and implemented seriously, almost all companies can significantly improve their business performance and even become great companies."