Why do people buy things they don't need

Author: Pamela N. Danziger (USA)
Publisher:
Publish Date: 2006-06-01
Features: This book mainly includes the following content:
Understanding and grasping the motivations behind consumer spending behavior;
Real company cases guide you in formulating successful sales plans to sell consumers things they don't need;
How to use emotional factors often overlooked by marketers to influence purchasing power;
14 legitimate reasons consumers use to justify their purchases;
Detailed market research data on 30 consumer products.