Entrepreneurship Management - Successfully Creating a New Business

Author: Bruce R. Barringer (USA)
Publisher:
Publish Date: 2006-06-01
Features: This book focuses on opportunity development and implementation, closely linking the essence of opportunities with entrepreneurial individuals. It gradually unfolds the entrepreneurial process, from the generation of new business ideas, feasibility analysis, and industry analysis, to integrating the resources needed to develop opportunities (such as teams and financing), and then to building the business and managing growth. It accurately identifies the key challenges that may arise at each stage of entrepreneurship and analyzes their causes, proposing practical and feasible solutions based on practical experience. This book does not insist on deep theoretical discussions but instead uses cases and problem posing to inspire readers to think, encouraging them to actively explore real-world issues in unknown areas. The book is clear in its exposition, thorough in its analysis, and rich in content. It not only provides many practical tools and analytical methods but also offers many valuable suggestions, reveals many misconceptions, and is an excellent textbook in the field of entrepreneurship.