Public Relations Tutorial

Author: Huaxia
Publisher:
Publish Date: 2001-01-01
Features: Since its first publication in 1952, this book has been revised and perfected again, with the eighth edition released in 2000. By introducing the concept and special functions of public relations, it defines the scope of application and practical operations of public relations, cultivating and educating public relations professionals at various levels in different eras, and providing reference materials for this industry. The pivotal position of this book in this academic field is unparalleled by any other book in any other field: for 48 years, it has been regarded as the "bible" of the public relations industry and widely adopted by universities in the United States and other parts of the world.