Commercial Real Estate - Planning and Investment Operations

Author: Dong Jinshe
Publisher:
Publish Date: 2006-06-01
Features: This book takes value chain analysis as its main thread, focusing on themes such as how commercial real estate developers and operators create value, build commercial real estate value chains, and realize the value of commercial real estate. The book analyzes the types of commercial real estate, the value chain analysis methods for marketing planning, architectural planning for commercial real estate, market positioning, and market promotion. It also conducts research and discussion on the operation of existing commercial real estate. Finally, it systematically integrates the knowledge of the book against the backdrop of typical domestic commercial real estate planning and operation cases, giving readers a comprehensive understanding. This book is a product that closely combines commercial real estate theory and practice—it is not only a "military strategy" with strong theoretical depth but also a "swordsmanship" that can guide marketing practice. It is widely suitable for commercial real estate developers, marketing planning researchers, university teachers, and young students as a reference book for professional learning.