Logistics Information Series Applications

Author: Fan Xinhui
Publisher:
Publish Date: 2006-06-01
Features: Based on the characteristics of the logistics industry, this book takes the combination of theory and practice as its starting point, adhering to the principles of necessity and practicality. It highlights processes, models, document requirements, and table operations, elaborating on the basic theories, methods, strategies, and management of marketing for logistics enterprises. The book is divided into four units, primarily covering basic theories of logistics marketing, logistics marketing strategies, logistics marketing management, and the essential qualities and etiquette requirements for logistics marketing personnel. Each unit is further divided into several modules for introduction, with relevant cases, comprehensive exercises, and suggestions or requirements for practical activities provided at the end of each module. This book can serve as a textbook for logistics management and related programs in secondary vocational and technical schools, as well as a reference for logistics enterprise management personnel and marketing professionals for study and training purposes.