MBA Classic Collection Marketing

Author: Schewe (USA)
Publisher:
Publish Date: 2003-06-01
Features: This book provides powerful tools to navigate the 21st century. Starting with the fundamental theories and practical applications of marketing for business managers, it introduces the newest concepts in marketing, including how to outperform competitors, predict future trends, improve advertising and sales, build customer loyalty, and explore the market of international networks. The book is humorous, meticulously compiled, and uses real-life examples to recommend innovative marketing concepts and techniques. The content includes:
· Sales negotiation techniques;
· Current marketing strategies;
· Innovative qualitative analysis methods to gain deep insights into customer needs;
· Hot topics in the market, such as group sales, multi-level marketing, and online marketing.