Marketing Transformation: Seven Innovations to Revitalize Marketing's Success: Seven Innovations to Revitalize Marketing's Success

Author: Neelamaria Kumar
Publisher:
Publish Date: 2006-06-01
Features: Based on the author's 15 years of research, teaching, and consulting experience in the field of marketing, this book summarizes seven transformative innovation actions that will help marketing professionals win important seats at CEO roundtable meetings.

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