Travel Agency Management and Operation

Author: Xia Lin Gen
Publisher:
Publish Date: 2002-03-01
Features: "Tourist Agency Management" is a professional basic course for undergraduate tourism management majors. It primarily studies the history, current status, and development trends of tourist agencies, the nature, industry characteristics, and operating rules of tourist agencies, the organizational structure and basic management systems of tourist agencies, the business strategies of tourist agencies, the marketing mix of tourist agencies, the liaison business and reception services of tourist agencies, the management of tour guides in tourist agencies, the quality control of tourist agency services, the evaluation of business performance of tourist agencies, the allocation of business resources of tourist agencies, the legal management of tourist agencies, the service language of tourist agencies, the operating system and business models of the tourism industry in the information age, the application of computer technology in tourist agencies, and other fundamental issues in the management of tourist agencies, laying a solid foundation for further study of tourism management theory.