New Perspectives on Core Competencies of Enterprises - Theory and Cases

Author: Tong Lizhong
Publisher:
Publish Date: 2006-06-01
Features: This book explores the models of core competitiveness. Based on reflection on strategy, it proposes that the direction of corporate strategy is to identify and cultivate its core competitiveness. Based on value chain analysis, it proposes a customer-centric corporate value chain. Based on customer value analysis, it constructs a customer-centric corporate core competitiveness model. Under the guidance of providing solutions for corporate decision-makers, it proposes an analytical framework for corporate core competitiveness. This book is suitable for corporate managers, management consultants, and researchers to read, and is also suitable as a teaching reference for MBA (Master of Business Administration) and DBA (Doctor of Business Administration) programs.