$19.99

Author: (French) Bergold
Publisher:
Publish Date: 2005-05-01
Features: This book reveals the inner workings of the advertising industry, showcasing how advertisers create this "illusory" world of beauty and how they gradually shape the "God" they speak of into consumers' slaves. It also reflects the author's thoughts on society: people's concept of the nation is becoming increasingly vague, economic giants are gradually controlling the world, and status and identity are now synonymous with expensive luxury goods. Meanwhile, models on the catwalk have become fashion pioneers leading the trend. In this series of dazzling commercial activities, the role of advertising lies in its ability to infinitely stir up jealousy, sorrow, and desires within people. "Pain stimulates consumption" has long become the "golden rule" of business. Under the planning and control of advertisers, people's minds have become "consumer slaves." Surprised? No, this is precisely the masterpiece of the modern advertising industry, making everyone deeply entangled in the allure of advertising. Even if they escape to the deserted island where Robinson Crusoe lived, they will be yearning for the bright lights and vibrant nightlife of the city at every moment. The language in the book is biting, humorous, concise, unique, classic, and unforgettable.