Retail Management - (Second Edition)

Author: Wang Li
Publisher:
Publish Date: 2006-04-01
Features: More stores, more products, cheaper prices, but problems also arise. Stores sell products made by factories, factories make profits; citizens buy satisfactory goods and are happy; stores also make profits in the process. Under such a benign operation, the social economy advances and progresses. However, the effect of making money by opening stores attracts more people to invest in commerce. Large shopping malls and shopping centers, both domestic and foreign, with substantial capital, open up, while those with smaller capital open small grocery stores or convenience stores. Commercial competition has become unprecedentedly fierce, and the challenge brought by competition is: how to establish, survive, and develop in such a highly competitive environment. This is an unavoidable topic for owners who are preparing to enter the retail industry and those who have already opened stores, and it is the content that this book introduces.
In the broader economic environment of China, the retail industry is a rapidly developing sector. New phenomena emerge every day, with endless marketing methods, innovative business models, and massive store sizes, all of which bring opportunities for research and discussion.