Management Behavior - (Original Book 4th Edition)

Author: Herbert A. Simon (USA)
Publisher:
Publish Date: 2004-12-01
Features: Management Behavior is one of Herbert A. Simon's most important works. It primarily contains two aspects: first, "bounded rationality" and "satisficing," and second, the theory of the decision-making process. Simon proposed that in real life, the decisions made by individuals and organizations require a certain degree of subjective judgment, and this judgment is always made under conditions of bounded rationality. Theoretically, perfect rationality would lead people to seek the optimal solution for their decisions. However, in real life, bounded rationality leads people to seek satisfactory solutions. Simon divides the activities within an organization into two categories: routine and non-routine. The former involves programmed decisions, while the latter involves non-programmed decisions. All programmed decision processes can be summarized as follows: defining the problem; clarifying objectives; identifying and evaluating various alternative solutions to achieve the objectives; making a decision; and monitoring and controlling the implementation of the decision to ensure the achievement of predetermined goals. The theoretical research work of the author Herbert A. Simon on the decision-making process is pioneering, and he is the only person in management to have won the Nobel Prize in Economics. His theories have permeated various branches of management and have become one of the cornerstones of modern management theory. Simon's academic contributions to management can be glimpsed from the announcement of the Royal Swedish Academy of Sciences in 1978: organizational decision-making theory has been successfully used to explain and predict various activities. Most modern business economics and management research are based on Simon's ideas. This book discusses the core content of organizations and management—the decision-making process—and is primarily suitable for managers and other professionals who wish to understand this process. It is also a recommended reading for students in disciplines such as business, management, economics, sociology, psychology, computer science, political science, and law.