Catering Marketing Management

Author: Zhang Jianye
Publisher:
Publish Date: 2006-06-01
Features: This book systematically elaborates on the basic theories, concepts, and methods of catering marketing, demonstrating distinct scientific rigor and practicality. It integrates the characteristics and practices of the catering industry, providing operational knowledge and strategies for the management and operation of catering enterprises from a marketing perspective. The book is also supplemented with numerous case studies and self-assessment exercises, offering practical industry guidance. This book can serve as a textbook for vocational and technical college catering management programs, adult education, or training. It can also be used as a professional reference for middle and senior management personnel in catering enterprises, as well as a teaching reference for catering management instructors in secondary vocational schools.