Influence

Author: Robert Cialdini (USA)
Publisher:
Publish Date: 2006-05-01
Features: From Qualified to Excellent, and then to Outstanding - 5 Must-Read Books for Marketing Professionals, this book is one of them! It was selected by Fortune magazine as one of the 75 Wise books. In this book, the renowned psychologist Dr. Robert Cialdini explains why some people are highly persuasive and why we often unconsciously agree to their requests. The 6 psychological secrets behind impulsive compliance with others are the root of it all. Those masters of persuasion skillfully use them to make us comply. In this book, Dr. Robert Cialdini, the famous psychologist, explains why some people are highly persuasive and why we always unconsciously agree to their requests. The 6 psychological secrets behind impulsive compliance with others are the root of it all. Those masters of persuasion always skillfully use them to make us comply. In this book, Dr. Robert Cialdini dissects their tactics one by one, teaching us how to protect ourselves and use these 6 secrets to our advantage. After reading this book, you will surely be able to achieve the following two things: First, when your true intention is to say "no," you won't say "yes" anymore; second, it will make you more influential than before. In this book, the renowned psychologist Dr. Robert B. Cialdini explains why some people are highly persuasive and why we are easily deceived. The 6 psychological secrets behind impulsive compliance with others are the root of it all. Those masters of persuasion always skillfully use them to make us comply. In this book, Dr. Robert B. Cialdini dissects their tactics one by one, teaching us how to protect ourselves and use these 6 secrets to our advantage. After reading this book, you will surely be able to achieve the following two things: First, when your true intention is to say "no," you won't say "yes" anymore, and second, it will make you more influential than before.