Marketing class on Monday morning---10 Weeks to Become an Excellent Marketing Manager (Second Edition)

Author: Xinxing Press
Publisher:
Publish Date: 2006-05-01
Features: Promotion Planning Guide
"Promotion" may be a misleading term, as it often brings to mind door-to-door salespeople and false information aimed at persuading people to buy things they neither need nor want. Such hard-selling tactics have undoubtedly been used in certain departments and have given some salespeople...