Author: Richard Pohl (USA)
Publisher:
Publish Date: 2006-06-01
Features: Direct selling, as an important marketing tool, has been booming worldwide. The market share of direct selling continues to expand, and the number of direct selling professionals is also constantly increasing. This trend is irresistible, and this force cannot be ignored. How to do well in direct selling is also an urgent concern for every direct selling professional. Although direct selling is different from other marketing methods, their common point is the same, which is how to attract customers, sell products, and build their own consumer base. The internationally renowned direct selling expert Richard Pohl explains in this book a large number of successful direct selling cases and illustrates in an easy-to-understand way an important principle of direct selling: the butterfly effect. How to use the butterfly effect? What effective strategies can be adopted to find the key points that generate the butterfly effect? This has become a must-face issue for every direct seller. Once the key points are found, you can achieve great success with minimal effort. This book not only explains the butterfly effect in plain language but also clarifies the specific strategies that make the butterfly effect work, making it highly practical and actionable. Grasping the key points is the only way to success; correctly applying these strategies is the key to finding the key points. By simplifying everything, going after the big fish, and setting the right goals, readers can find a bright path leading to the key points, letting the butterfly gently flutter its beautiful wings, taking you away from failure and towards success.
Don't be an office worker, be in direct selling - Build a permanent consumer group
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