How to do creative

Author: [USA] Lawrence Minsky, Emily Thorne, Carl
Publisher:
Publish Date: 2000-10-01
Features: What qualities do you need to become a creative genius? In this unique book, 13 renowned art directors and copywriters active in the U.S. advertising industry today will share their journey and experience in achieving creative career success. Each chapter features one contributor and includes the following four sections:
Path to Success – Narrates their distinct career paths and how they utilized talent, skills, abundant energy, and a competitive spirit to lay a foundation for an outstanding creative career;
Featured Works – Highlights each creative person’s notable advertising works and some previously unpublished pieces from their early career;
Key Advice – Collects their creative philosophies and practical, valuable advice for creatives;
Postscript – Reflects on the nature of creativity and predicts the future of the advertising industry.